Tuesday, February 18, 2014

America the Beautiful

            Many people in America think that our country is becoming more accepting of diversity. It’s obvious that in some ways we are, I mean we now have an African American president and there are gay couples on network TV. However, the backlash from Coca Cola’s “It’s Beautiful” super bowl commercial proved that we may not be as progressive as we think we are.
            This commercial features Americans of all different ethnicities and backgrounds singing “America The Beautiful” in 7 different languages.
            After this commercial aired during the super bowl people took to twitter immediately. One viewer wrote, “ Well.. I won't be drinking #coke anymore. We speak English in the #USA. Get over it”. Another even said, “Some terrorist were singing our song in that coke commercial #superbowl”.
            The backlash that Coca Cola got from this commercial shows the ignorance of some Americans. To call one of the people singing in the commercial a terrorist is not only extremely racist and offensive, but also blatantly incorrect. As for the “We speak English” comment, according to the United States Census, 60.6 million people in the US speak a language other than English in the home. I think that this response shows that America still has a lot of room to grow when it comes to accepting diversity.